In a surprising turn of events, the European apple juice concentrate production for the 2024 season is reportedly down by a staggering 20-30% compared to previous years. This unexpected decrease has led to a surge in demand for Chinese apple juice concentrate, with exports skyrocketing in the month of September. As a result, some producers are struggling to keep up with the increased demand and are facing shortages.

The uncertain market conditions have left industry experts scratching their heads, unable to predict the price trends for the 2024 season. The persistently high prices of apple raw materials have caught many producers off guard, leaving them at a loss for how to navigate this challenging situation.

Despite the uncertainty, Chinese producers are working tirelessly to meet the surging demand for apple juice concentrate. The sudden increase in exports has put a strain on the industry, with some producers unable to keep up with the pace. This unexpected turn of events has sparked concerns among industry players, who are now scrambling to find solutions to the supply shortages.

As the 2024 season progresses, it remains to be seen how the apple juice concentrate market will evolve. With prices stubbornly refusing to come down, producers are facing an uphill battle in trying to meet the growing demand. Only time will tell how this situation will unfold, but one thing is for certain – the apple juice concentrate industry is in for a bumpy ride in the coming months.

From Freshco industry Ltd.